Integrated Marketing Communications : A Strategic Approach / By M.Joseph Sirgy And Don R. Rahtz .

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TextPublication details: New Delhi Cengage Learning 2008Edition: 1st edDescription: 362p.: 24cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	RGU Central Library Ground Floor Stack	658.8 \| SIR (Browse shelf(Opens below))	1	Available		8837

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Previous	658.8 \| SHA Services marketing : the indian perspective /	658.8 \| SHE Essentials Of Marketing Management	658.8 \| SIN Rural Marketing : : Focus On Agricultural Inputs / /	658.8 \| SIR Integrated Marketing Communications : A Strategic Approach /	658.8 \| SIS Case studies on Marketing, Innovation and Dtrategy	658.8 \| SRI International Marketing	658.8 \| SRI International Marketing	Next

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Previous	658.8 \| SHA Services marketing : the indian perspective /	658.8 \| SHE Essentials Of Marketing Management	658.8 \| SIN Rural Marketing : : Focus On Agricultural Inputs / /	658.8 \| SIR Integrated Marketing Communications : A Strategic Approach /	658.8 \| SIS Case studies on Marketing, Innovation and Dtrategy	658.8 \| SRI International Marketing	658.8 \| SRI International Marketing	Next