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Integrated Marketing Communications : A Strategic Approach /

Sirgy, M. Joseph,

Integrated Marketing Communications : A Strategic Approach / By M.Joseph Sirgy And Don R. Rahtz . - 1st ed. - New Delhi Cengage Learning 2008 - 362p.: 24cm.

ISBN: 9788131506547

Subjects--Topical Terms:
Integrated Marketing Communications
Business Administration

Dewey Class. No.: 658.8

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