What`s In A Brand : Building Brand Equity Through Advertising / By John Philip Jones .

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Material type: Text

TextPublication details: New Delhi Tata Mc Graw Hill 2008Edition: 1st edDescription: xxiii,335p.: 24cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	RGU Central Library Ground Floor Stack	658.8343 \| JON (Browse shelf(Opens below))	Available		3891

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