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What`s In A Brand : Building Brand Equity Through Advertising /

Jones, John Philip ,

What`s In A Brand : Building Brand Equity Through Advertising / By John Philip Jones . - 1st ed. - New Delhi Tata Mc Graw Hill 2008 - xxiii,335p.: 24cm.

ISBN: 9780074632017

Subjects--Topical Terms:
What`s In A Brand
General English

Dewey Class. No.: 658.8343

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