Advertising Management/ (Record no. 9483)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00682nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-GwRGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240912142136.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240912b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177588507 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IN-GwRGU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition information | 22nd |
| Classification number | 658 |
| Item number | BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management/ |
| Statement of responsibility, etc. | By Rajeev Batra, John G. Myers, David A. Aaker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida, Uttar Pradesh: |
| Name of publisher, distributor, etc. | Dorling Kindersley (India) Pvt Ltd; |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 753 pages, |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | INCLUDED INDEX |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, G. John |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, A. David |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | RGU Central Library | RGU Central Library | First Floor Stack | 12/09/2024 | 658 BAT | 16584 | 12/09/2024 | 1 | 12/09/2024 | Books | |||||
| Dewey Decimal Classification | Management | RGU Central Library | RGU Central Library | First Floor Stack | 12/09/2024 | 658 BAT | 16576 | 12/09/2024 | 2 | 12/09/2024 | Books | |||||
| Dewey Decimal Classification | Management | RGU Central Library | RGU Central Library | First Floor Stack | 13/09/2024 | 658 BAT | 9721 | 13/09/2024 | 13/09/2024 | Books | ||||||
| Dewey Decimal Classification | Management | RGU Central Library | RGU Central Library | First Floor Stack | 16/09/2024 | 658 BAT | 9720 | 16/09/2024 | 16/09/2024 | Books | ||||||
| Dewey Decimal Classification | Management | RGU Central Library | RGU Central Library | First Floor Stack | 16/09/2024 | 658 BAT | 16578 | 16/09/2024 | 16/09/2024 | Books | ||||||
| Dewey Decimal Classification | Management | RGU Central Library | RGU Central Library | First Floor Stack | 16/09/2024 | 658 BAT | 27463 | 16/09/2024 | 16/09/2024 | Books | ||||||
| Dewey Decimal Classification | Management | RGU Central Library | RGU Central Library | First Floor Stack | 16/09/2024 | 658 BAT | 4192 | 16/09/2024 | 16/09/2024 | Books | ||||||
| Dewey Decimal Classification | Management | RGU Central Library | RGU Central Library | First Floor Stack | 16/09/2024 | 658 BAT | 16594 | 16/09/2024 | 16/09/2024 | Books | ||||||
| Dewey Decimal Classification | Management | RGU Central Library | RGU Central Library | First Floor Stack | 16/09/2024 | 658 BAT | 16586 | 16/09/2024 | 16/09/2024 | Books | ||||||
| Dewey Decimal Classification | Management | RGU Central Library | RGU Central Library | First Floor Stack | 16/09/2024 | 658 BAT | 4188 | 16/09/2024 | 16/09/2024 | Books | ||||||
| Dewey Decimal Classification | Management | RGU Central Library | RGU Central Library | First Floor Stack | 16/09/2024 | 658 BAT | 5796 | 16/09/2024 | 16/09/2024 | Books | ||||||
| Dewey Decimal Classification | Management | RGU Central Library | RGU Central Library | First Floor Stack | 16/09/2024 | 658 BAT | 16581 | 16/09/2024 | 16/09/2024 | Books |
