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Advertising Management/

Batra, Rajeev

Advertising Management/ By Rajeev Batra, John G. Myers, David A. Aaker - 5th ed. - Noida, Uttar Pradesh: Dorling Kindersley (India) Pvt Ltd; 2006. - 753 pages, 24 cm.

INCLUDED INDEX

ISBN: 9788177588507

Subjects--Topical Terms:
Management

Dewey Class. No.: 658 / BAT

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