A Study Focusing on Understanding the Impact of Ambush Marketing on Consumer Buying Behavior (Record no. 7397)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00547nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-GwRGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240313105233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240313b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IN-GwRGU |
| Transcribing agency | IN-GwRGU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chakraborty, Uddipan |
| 245 ## - TITLE STATEMENT | |
| Title | A Study Focusing on Understanding the Impact of Ambush Marketing on Consumer Buying Behavior |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Guwahati: |
| Name of publisher, distributor, etc. | The Assam Royal Global University; |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 44p.; |
| Dimensions | 30cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business Administration |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Dissertation |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not for loan | Business Administration | RGU Central Library | RGU Central Library | Dissertation Section | 13/03/2024 | 658.8343 CHA | DIS55 | 13/03/2024 | 13/03/2024 | Dissertation | Dissertation Section | ||||
| Dewey Decimal Classification | Not for loan | Management | RGU Central Library | RGU Central Library | Dissertation Section | 04/12/2024 | DIS289 | 04/12/2024 | 04/12/2024 | Dissertation |
