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A Study Focusing on Understanding the Impact of Ambush Marketing on Consumer Buying Behavior

Chakraborty, Uddipan

A Study Focusing on Understanding the Impact of Ambush Marketing on Consumer Buying Behavior - Guwahati: The Assam Royal Global University; 2015. - 44p.; 30cm.

Subjects--Topical Terms:
Business Administration

Dewey Class. No.: 658.8343 / CHA

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