Advertising Management/ (Record no. 4949)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00624cam a2200229ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5105 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190618n2012 ii |||gr||||Z||||||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198074120 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IN-GwRGU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | India |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jethwaney, Jaishri,. |
| Relator term | Author. |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising Management/ |
| Statement of responsibility, etc. | by Jaishri Jethwaney and Shruti Jain. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi; 651 p.: |
| Dimensions | 25 cm. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi; 651 p.: |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jain, Shruti, |
| Relator term | Author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 1 | 659.1 | JET | 18763 | 22/08/2024 | 02/08/2024 | 01/02/2024 | Books | ||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 659.1 | JET | 18764 | 01/02/2024 | 01/02/2024 | Books | ||||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 1 | 659.1 | JET | 18774 | 22/08/2024 | 08/08/2024 | 01/02/2024 | Books | ||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 659.1 | JET | 18780 | 01/02/2024 | 01/02/2024 | Books | ||||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 659.1 | JET | 18781 | 01/02/2024 | 01/02/2024 | Books | ||||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 659.1 | JET | 18784 | 01/02/2024 | 01/02/2024 | Books | ||||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 659.1 | JET | 21248 | 01/02/2024 | 01/02/2024 | Books | ||||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 1 | 659.1 | JET | 22913 | 22/08/2024 | 09/08/2024 | 01/02/2024 | Books |
