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Advertising Management/

Jethwaney, Jaishri,.

Advertising Management/ by Jaishri Jethwaney and Shruti Jain. - 2nd ed. - New Delhi Oxford University Press 2012 - xxi; 651 p.: 25 cm. xxi; 651 p.: 25 cm.

ISBN: 9780198074120

Subjects--Topical Terms:
Mass Communication

Dewey Class. No.: 659.1

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