Foundations of Advertising : (Record no. 409)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00553cam a2200193ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 416 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140214n ii |||gr||||Z||||||eng |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IN-GwRGU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla, S A, |
| Relator term | Author., |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of Advertising : |
| Remainder of title | Theory and Practice / |
| Statement of responsibility, etc. | By S A Chunawalla and K C Sethia . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th rev ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mumbai: |
| Name of publisher, distributor, etc. | Himalaya Publishing House, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 744p: |
| Dimensions | 30cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sethia, K C, |
| Relator term | Author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 659.1 | CHU | 1163 | 01/02/2024 | 01/02/2024 | Books | ||||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 1 | 659.1 | CHU | 2888 | 22/08/2024 | 01/02/2024 | Books | 08/08/2024 | ||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 659.1 | CHU | 2889 | 01/02/2024 | 01/02/2024 | Books |
