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Foundations of Advertising : Theory and Practice /

Chunawalla, S A,

Foundations of Advertising : Theory and Practice / By S A Chunawalla and K C Sethia . - 7th rev ed. - Mumbai: Himalaya Publishing House, 2008. - 744p: 30cm.

Subjects--Topical Terms:
Management
Advertising

Dewey Class. No.: 659.1

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