Consumer Behaviour : : (Record no. 1553)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00629cam a2200205ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1588 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120130n2011 ii |||gr||||Z||||||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070682160 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IN-GwRGU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I.,. |
| Relator term | Author. |
| 245 00 - TITLE STATEMENT | |
| Title | Consumer Behaviour : : |
| Remainder of title | Building Marketing Strategy / / |
| Statement of responsibility, etc. | by Del I. Hawkins & Others . . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. / / |
| Remainder of edition statement | 2nd reprint. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata Mc Graw Hill |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx; 866p: |
| Dimensions | 22cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L., |
| Relator term | Author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mookerjee, Amit, |
| Relator term | Author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 658.8342MANAGEMENT | HAW | 13750 | 01/02/2024 | 01/02/2024 | Books | ||||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 1 | 658.8342MANAGEMENT | HAW | 13751 | 27/12/2024 | 01/02/2024 | Books | 14/11/2024 | ||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 658.8342MANAGEMENT | HAW | 13752 | 01/02/2024 | 01/02/2024 | Books | ||||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 658.8342MANAGEMENT | HAW | 13753 | 01/02/2024 | 01/02/2024 | Books | ||||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 658.8342MANAGEMENT | HAW | 13754 | 01/02/2024 | 01/02/2024 | Books | ||||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 658.8342MANAGEMENT | HAW | 13755 | 01/02/2024 | 01/02/2024 | Books | ||||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 658.8342MANAGEMENT | HAW | 13756 | 01/02/2024 | 01/02/2024 | Books | ||||||
| RGU Central Library | RGU Central Library | Ground Floor Stack | 01/02/2024 | 658.8342MANAGEMENT | HAW | 13757 | 01/02/2024 | 01/02/2024 | Books |
