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Consumer Behaviour : : Building Marketing Strategy / /

Hawkins, Del I.,.

Consumer Behaviour : : Building Marketing Strategy / / by Del I. Hawkins & Others . . - 11th ed. / / 2nd reprint. - New Delhi Tata Mc Graw Hill 2011 - xxx; 866p: 22cm.

ISBN: 9780070682160

Subjects--Topical Terms:
Consumer Behaviour

Dewey Class. No.: 658.8342

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