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Customer relationship management : The bottom line to optimizing your ROI /

Anton, Jon,

Customer relationship management : The bottom line to optimizing your ROI / by Jon Anton and others . - 2nd ed. - New Delhi Pearson 2013 - xvi; 263p.: 23 cm.+ 658.812.

ISBN: 9788131791530

Subjects--Topical Terms:
Customer relationship

Dewey Class. No.: 658.812

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