000 00475cam a2200181ua 4500
001 5128
008 180105n2013 ii |||gr||||Z||||||eng
020 _a9788131774489
040 _aIN-GwRGU
082 _a658.8342
100 _aS. Ramesh Kumar,
_eEditor.
245 _aCase studies in consumer behaviour
_cby S. Ramesh Kumar
250 _a1st ed.
260 _aNew Delhi
_bPearson
_c2013
300 _aviii; 269p.:
_c23 cm.
650 _aConsumer behaviour
942 _2ddc
_cBK
999 _c4972
_d4972