| 000 | 00553cam a2200193ua 4500 | ||
|---|---|---|---|
| 001 | 416 | ||
| 008 | 140214n ii |||gr||||Z||||||eng | ||
| 040 | _aIN-GwRGU | ||
| 082 | _a659.1 | ||
| 100 |
_a Chunawalla, S A, _eAuthor., |
||
| 245 |
_aFoundations of Advertising : _bTheory and Practice / _cBy S A Chunawalla and K C Sethia . |
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| 250 | _a7th rev ed. | ||
| 260 |
_aMumbai: _bHimalaya Publishing House, _c2008. |
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| 300 |
_a744p: _c30cm. |
||
| 650 | _aManagement | ||
| 650 | _aAdvertising | ||
| 700 |
_aSethia, K C, _eAuthor. |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c409 _d409 |
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