000 00604cam a2200193ua 4500
001 3890
008 130710n2009 ii |||gr||||Z||||||eng
020 _a9788177584509
040 _aIN-GwRGU
082 _a658.8
100 _aLovelock, Christopher.,
_eAuthor.,
245 _aServices Marketing:
_bPeople, Technology, Stretegy/A South Asian Perspective /
_cBy Christopher Lovelock, Jochen Wirtz & Jayanta Chatterjee .
250 _a5th ed.
260 _aNew Delhi
_bPearson
_c2009
300 _axvi; 594p:
_c26 cm.
650 _aBusiness Administration
650 _aService Marketing
942 _2ddc
_cBK
999 _c3739
_d3739