000 00691cam a2200205ua 4500
001 3336
008 130410n2009 ii |||gr||||Z||||||eng
020 _a9788131509128
040 _aIN-GwRGU
082 _a659.1
100 1 _aOGuinn, Thomas C.,.
_eAuthor.
245 0 0 _aAdvertising Management With Integrated Brand Promotion/
_cBy Thomas C. O`Guinn, Chris T. Allen And Richard J. Semenik.
250 _a1st ed.
260 _aNew Delhi
_bCengage Learning
_c2009
300 _a648p.:
_c24cm.
650 _aAdvertising Management With Integrated Brand Promotion
_aBusiness Administration
700 1 _aAllen, Chris T.,
_eAuthor.
700 1 _aSemenik, Richard J.,1
_eAuthor.
942 _2ddc
_cBK
999 _c3185
_d3185