000 | 00691cam a2200205ua 4500 | ||
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001 | 3336 | ||
008 | 130410n2009 ii |||gr||||Z||||||eng | ||
020 | _a9788131509128 | ||
040 | _aIN-GwRGU | ||
082 | _a659.1 | ||
100 | 1 |
_aOGuinn, Thomas C.,. _eAuthor. |
|
245 | 0 | 0 |
_aAdvertising Management With Integrated Brand Promotion/ _cBy Thomas C. O`Guinn, Chris T. Allen And Richard J. Semenik. |
250 | _a1st ed. | ||
260 |
_aNew Delhi _bCengage Learning _c2009 |
||
300 |
_a648p.: _c24cm. |
||
650 |
_aAdvertising Management With Integrated Brand Promotion _aBusiness Administration |
||
700 | 1 |
_aAllen, Chris T., _eAuthor. |
|
700 | 1 |
_aSemenik, Richard J.,1 _eAuthor. |
|
942 |
_2ddc _cBK |
||
999 |
_c3185 _d3185 |