000 00568cam a2200193ua 4500
001 3332
008 130410n ii |||gr||||Z||||||eng
020 _a9788178293707
040 _aIN-GwRGU
082 _a659.1
100 1 _aTellis, Gerard J.,
_eAuthor.
245 0 0 _aEffective Advertising :
_bUnderstanding When, How, And Why Advertising Works /
_cBy Gerard J.Tellis .
250 _a1st ed.
260 _aNew Delhi:
_bResponse Books,
_c2009.
300 _a201p.:
_c24cm.
650 _aEffective Advertising
650 _aBusiness Administration
942 _2ddc
_cBK
999 _c3181
_d3181