000 | 00568cam a2200193ua 4500 | ||
---|---|---|---|
001 | 3332 | ||
008 | 130410n ii |||gr||||Z||||||eng | ||
020 | _a9788178293707 | ||
040 | _aIN-GwRGU | ||
082 | _a659.1 | ||
100 | 1 |
_aTellis, Gerard J., _eAuthor. |
|
245 | 0 | 0 |
_aEffective Advertising : _bUnderstanding When, How, And Why Advertising Works / _cBy Gerard J.Tellis . |
250 | _a1st ed. | ||
260 |
_aNew Delhi: _bResponse Books, _c2009. |
||
300 |
_a201p.: _c24cm. |
||
650 | _aEffective Advertising | ||
650 | _aBusiness Administration | ||
942 |
_2ddc _cBK |
||
999 |
_c3181 _d3181 |