| 000 | 00622cam a2200205ua 4500 | ||
|---|---|---|---|
| 001 | 3295 | ||
| 008 | 130406n2008 ii |||gr||||Z||||||eng | ||
| 020 | _a9788131506547 | ||
| 040 | _aIN-GwRGU | ||
| 082 | _a658.8 | ||
| 100 | 1 |
_aSirgy, M. Joseph, _eAuthor. |
|
| 245 | 0 | 0 |
_aIntegrated Marketing Communications : _bA Strategic Approach / _cBy M.Joseph Sirgy And Don R. Rahtz . |
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi _bCengage Learning _c2008 |
||
| 300 |
_a362p.: _c24cm. |
||
| 650 | _aIntegrated Marketing Communications | ||
| 650 | _aBusiness Administration | ||
| 700 | 1 |
_aRahtz, Don R.,1 _eAuthor. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c3144 _d3144 |
||