| 000 | 00557cam a2200193ua 4500 | ||
|---|---|---|---|
| 001 | 3188 | ||
| 008 | 130330n2008 ii |||gr||||Z||||||eng | ||
| 020 | _a9780074632017 | ||
| 040 | _aIN-GwRGU | ||
| 082 | _a658.8343 | ||
| 100 | 1 |
_aJones, John Philip , _eAuthor. |
|
| 245 | 0 | 0 |
_aWhat`s In A Brand : _bBuilding Brand Equity Through Advertising / _cBy John Philip Jones . |
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi _bTata Mc Graw Hill _c2008 |
||
| 300 |
_axxiii,335p.: _c24cm. |
||
| 650 | _aWhat`s In A Brand | ||
| 650 | _aGeneral English | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3038 _d3038 |
||