000 00629cam a2200205ua 4500
001 1588
008 120130n2011 ii |||gr||||Z||||||eng
020 _a9780070682160
040 _aIN-GwRGU
082 _a658.8342
100 1 _aHawkins, Del I.,.
_eAuthor.
245 0 0 _aConsumer Behaviour : :
_bBuilding Marketing Strategy / /
_cby Del I. Hawkins & Others . .
250 _a11th ed. / /
_b2nd reprint.
260 _aNew Delhi
_bTata Mc Graw Hill
_c2011
300 _axxx; 866p:
_c22cm.
650 _aConsumer Behaviour
700 _aMothersbaugh, David L.,
_eAuthor.
700 _aMookerjee, Amit,
_eAuthor.
942 _2ddc
_cBK
999 _c1553
_d1553