000 | 00697cam a2200217ua 4500 | ||
---|---|---|---|
001 | 1555 | ||
008 | 200107n2011 ii |||gr||||Z||||||eng | ||
020 | _a9780070700994 | ||
040 | _aIN-GwRGU | ||
082 | _a658.8 | ||
100 |
_a Zeithaml,.Valarie A. ,. _eAuthor., |
||
245 |
_aServices Marketing : : _bIntegrating Customer Focus Across The Firm / / _cby Valarie A. Zeithaml and Others . . |
||
250 |
_a5th ed. / / _b2nd Reprint. |
||
260 |
_aNew Delhi: _bTata Mc Graw Hill, _c2011. |
||
300 |
_axxvi; 788p.: _c22cm. |
||
650 | _aServices Marketing | ||
700 |
_aBitner, Marry Jo, _eAuthor. |
||
700 |
_aGremler, Dwayne D., _eAuthor. |
||
700 |
_aPandit, Ajay, _eAuthor. |
||
942 |
_2ddc _cBK |
||
999 |
_c1521 _d1521 |