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1.
Strategic Marketing Management By David A. Aaker by
Edition: 7th ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Wiley India 2008
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | AAK.

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2.
Strategic Marketing Management : Text And Cases / By U.C. Mathur . by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi MACMILLAN INDIA LIMITED 2006
Availability: Items available for loan: RGU Central Library (1)Call number: 658.802 | MAT.

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