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1.
Advertising : : An IMC Perspective / / By S N Murthy and U Bhojanna . . by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Excel Book 2007
Availability: Items available for loan: RGU Central Library (2)Call number: 659.1 | MUR, ...

2.
Advertising Management : : Cocept and Cases / / by Manendra Mohan . . by
Material type: Text Text; Audience: General;
Publication details: New Delhi Tata Mc Graw Hill 2008
Availability: Items available for loan: RGU Central Library (3)Call number: 659 | MOH, ...

3.
Advertising Management : : Text & Cases / / By U.C. Mathur . . by
Edition: 3rd / / Revised.
Material type: Text Text; Audience: General;
Publication details: New Delhi New Age
Availability: Items available for loan: RGU Central Library (2)Call number: 659.1 | MAT, ...

4.
Advertising management : : includes sales promotion / / by Jaishri Jethwaney , Shruti Jain . . by
Edition: 2nd ed.
Material type: Text Text; Audience: General;
Language: English
Publication details: New Delhi: Oxford, 2013
Availability: Items available for loan: RGU Central Library (10)Call number: 659.1 | JET, ...

5.
Advertising Management : Concepts and Cases / by Manendra Mohan . by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Tata Mc Graw Hill 2014
Availability: Items available for loan: RGU Central Library (1)Call number: 659.1 | MOH.

6.
Advertising Management With Integrated Brand Promotion/ By Thomas C. O`Guinn, Chris T. Allen And Richard J. Semenik. by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: RGU Central Library (1)Call number: 659.1 | OGU.

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