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	1.	Textbook of Strategic Management By U C Mathur by Mathur, U.C [Author.,] Material type: Text; Audience: General; Publication details: Delhi: Macmillan, 2005 Availability: Items available for loan: RGU Central Library (1)Call number: 658.4012 \| MAT. Place hold Add to cart (remove)
	2.	Advertising Management : : Text & Cases / / By U.C. Mathur . . by Mathur, U.C [Author.] Edition: 3rd / / Revised. Material type: Text; Audience: General; Publication details: New Delhi New Age Availability: Items available for loan: RGU Central Library (2)Call number: 659.1 \| MAT, ... Place hold Add to cart (remove)
	3.	Strategic Marketing Management : Text And Cases / By U.C. Mathur . by Mathur, U.C [Author.] Edition: 1st ed. Material type: Text; Audience: General; Publication details: New Delhi MACMILLAN INDIA LIMITED 2006 Availability: Items available for loan: RGU Central Library (1)Call number: 658.802 \| MAT. Place hold Add to cart (remove)

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