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1.
Services Marketing : : People, Technology, Strategy / / by Christopher Lovelock & others . . by
Edition: 7th ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi: Pearson, 2011
Availability: Items available for loan: RGU Central Library (28)Call number: 658.8 | LOV, ... Not available: RGU Central Library: Checked out (1).

2.
Services Marketing: People, Technology, Stretegy/A South Asian Perspective / By Christopher Lovelock, Jochen Wirtz & Jayanta Chatterjee . by
Edition: 5th ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: RGU Central Library (9)Call number: 658.8 | LOV, ...

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