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	1.	Principles Of Marketing By Carl McDaniel, Charles W. Lamb And Joseph F. Hair by McDaniel, Carl [Author.] Lamb, Charles W [Author.] Hair, Joseph F.,1 [Author.] Edition: 1st ed. Material type: Text; Audience: General; Publication details: New Delhi Cengage Learning 2009 Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 \| MCD. Place hold Add to cart (remove)
	2.	Principles of marketing by Carl Mcdaniel , Charles W. Lamb & Joseph F. Hair by Mcdaniel,Carl [Author.,] Lamb,Charles W [Author.,] Hair,Joseph F.,1 [Author.,] Edition: 1st ed. Material type: Text; Audience: General; Publication details: New Delhi: Cenage, 2018 Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 \| MCD. Place hold Add to cart (remove)

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