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1.
Winning The Marketing War : A Field Manual For Business Leaders / By Gerald A. Michaelson . by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi MACMILLAN INDIA LIMITED 1999
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | MIC.

2.
Hospitality Marketing And Management By J. Mathews by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: Jaipur: Aavishkar Publishers, 2006
Availability: Items available for loan: RGU Central Library (1)Call number: 647.950688 | MAT.

3.
Customer Driven Services Management By S. Balachandran by
Edition: 2nd ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi: Respone Books, 2009
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8120954 | BAL.

4.
Communication Theories And Models/ By C. Rangarajan. by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: Mumbai Himalaya Publishing House 1998
Availability: Items available for loan: RGU Central Library (1)Call number: 302.201 | RAN.

5.
The Secret Laws Of Management By Stuart Wyatt by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: London: Headline Publishing, 2010
Availability: Items available for loan: RGU Central Library (1)Call number: 658 | WYA.

6.
IIM Ahmedabad Business Books : Being Ethical Ethics As The Foundation Of Business / By S. Manikutty . by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: Noida: Random India House, 2011
Availability: Items available for loan: RGU Central Library (1)Call number: 824 | MAN.

7.
Office Management/ By Manisha Chopra. by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi: IVY Publishing House, 2002
Availability: Items available for loan: RGU Central Library (1)Call number: 651.3 | CHO.

8.
The Complete guide To Successful Event Planning By Shannon Kilkenny by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: Bhopal: Indra Publishing House, 2010
Availability: Items available for loan: RGU Central Library (1)Call number: 394.2 | KIL.

9.
Regional Rural Banks (RRBs) In India By Meenu Agrawal by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi: New Century Publications, 2009
Availability: Items available for loan: RGU Central Library (1)Call number: 332.10954 | AGR.

10.
Managing Your Sales Force : A Motivational Approach / By Pingali Venugopal . by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi: Response Books, 2006
Availability: Items available for loan: RGU Central Library (1)Call number: 658.81 | VEN.

11.
Industrial Relations : Towards The Theory Of Negotiated Connectedness / By Jerome Joseph . by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi: Response Books, 2004
Availability: Items available for loan: RGU Central Library (1)Call number: 331 | JOS.

12.
Case Study Solutions Marketing/ By H. Kaushal. by
Edition: 2nd ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi MACMILLAN INDIA LIMITED 2008
Availability: Items available for loan: RGU Central Library (2)Call number: 658.8 | KAU, ...

13.
Marketing Principles And Practice/ By S. A. Chunawalla. by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: Mumbai Himalaya Publishing House 2006
Availability: Items available for loan: RGU Central Library (3)Call number: 658.8 | CHU, ...

14.
Business To Business Marketing By R.K. Sugandhi by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi New Age 2002
Availability: Items available for loan: RGU Central Library (4)Call number: 658.8 | SUG, ...

15.
Marketing Strategy By Anil Mishra and Amit Mishra by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Excel Book 2010
Online resources:
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | MIS.

16.
Developing A Marketing Orientation By Rohit Deshpande by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi SAGE Publications 1999
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | DES.

17.
Industrial Marketing : Text And Cases / By Francis Cherunilam . by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: Mumbai Himalaya Publishing House 2004
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | CHE.

18.
Fundamentals Of Marketing By Atul Nayak by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Excel Book 2008
Availability: Items available for loan: RGU Central Library (2)Call number: 658.8 | NAY, ...

19.
Marketing Strategy Planning, Implementation, And Control By Subhash C. Jain by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Cengage Learning 2008
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | JAI.

20.
Principles Of Marketing By Carl McDaniel, Charles W. Lamb And Joseph F. Hair by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | MCD.

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