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1.
Winning The Marketing War : A Field Manual For Business Leaders / By Gerald A. Michaelson . by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi MACMILLAN INDIA LIMITED 1999
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | MIC.

2.
Hospitality Marketing And Management By J. Mathews by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: Jaipur: Aavishkar Publishers, 2006
Availability: Items available for loan: RGU Central Library (1)Call number: 647.950688 | MAT.

3.
Case Study Solutions Marketing/ By H. Kaushal. by
Edition: 2nd ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi MACMILLAN INDIA LIMITED 2008
Availability: Items available for loan: RGU Central Library (2)Call number: 658.8 | KAU, ...

4.
Marketing Principles And Practice/ By S. A. Chunawalla. by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: Mumbai Himalaya Publishing House 2006
Availability: Items available for loan: RGU Central Library (3)Call number: 658.8 | CHU, ...

5.
Business To Business Marketing By R.K. Sugandhi by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi New Age 2002
Availability: Items available for loan: RGU Central Library (4)Call number: 658.8 | SUG, ...

6.
Marketing Strategy By Anil Mishra and Amit Mishra by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Excel Book 2010
Online resources:
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | MIS.

7.
Developing A Marketing Orientation By Rohit Deshpande by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi SAGE Publications 1999
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | DES.

8.
Industrial Marketing : Text And Cases / By Francis Cherunilam . by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: Mumbai Himalaya Publishing House 2004
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | CHE.

9.
Fundamentals Of Marketing By Atul Nayak by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Excel Book 2008
Availability: Items available for loan: RGU Central Library (2)Call number: 658.8 | NAY, ...

10.
Marketing Strategy Planning, Implementation, And Control By Subhash C. Jain by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Cengage Learning 2008
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | JAI.

11.
Principles Of Marketing By Carl McDaniel, Charles W. Lamb And Joseph F. Hair by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | MCD.

12.
Marketing In India : Cases And Readings / By S. Neelamegham . by
Edition: 3rd ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Vikas Publication 2008
Availability: Items available for loan: RGU Central Library (1)Call number: 658.80954 | NEE.

13.
The Encyclopaedic Dictionary Of Marketing By Kaleem Mohammed Khan And Mohammed Naved Khan by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi: Response Books, 2006
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | KHA.

14.
Comsumer Behavior And Marketing Action By Henry Assael by
Edition: 6th ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Cengage Learning 2008
Availability: Items available for loan: RGU Central Library (2)Call number: 658.8342 | ASS, ...

15.
Strategic Marketing : Creating Competitive Advantage / Douglas West, John Ford, And Essam Ibrahim . by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi: Oxford University Press, 2009
Availability: Items available for loan: RGU Central Library (2)Call number: 658.8 | WES, ...

16.
Marketing : Planning, Implementation, And Control / By William M. Pride And O.C.Ferrell . by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | PRI.

17.
Marketing Channels By Anne T. Coughlan, Erin Anderson, Louis W. Stern And Adel I. El-Ansary by
Edition: 7th ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: RGU Central Library (1)Call number: 658.87 | COU.

18.
Strategic Marketing Channel Management By Donald J. Bowersox And M. Bixby Cooper by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Tata Mc Graw Hill 2008
Availability: Items available for loan: RGU Central Library (2)Call number: 658.8 | BOW, ...

19.
Marketing Management : Text And Cases / By Rajagopal . by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Vikas Publication 2009
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | RAJ.

20.
Marketing Management By Michael R. Czinkota, And Masaaki Kotabe by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 | CZI.

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