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21.
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Advertising Management With Integrated Brand Promotion/ By Thomas C. O`Guinn, Chris T. Allen And Richard J. Semenik. by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: RGU Central Library (1)Call number: 659.1 | OGU.

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22.
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Effective Advertising : Understanding When, How, And Why Advertising Works / By Gerard J.Tellis . by
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: New Delhi: Response Books, 2009
Availability: Items available for loan: RGU Central Library (1)Call number: 659.1 | TEL.

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