TY  - BOOK
AU  - Cravens, David W.,
AU  - Piercy, Nigel F.,  
TI  - Strategic marketing
SN  - 978 0 07 068260 3
U1  - 658.4012 
PY  - 2009///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Strategic management
KW  - Strategic marketing
ER  -