Cravens, David W., <br/><br/>
Strategic marketing 
By David W. Cravens & Nigel F. Piercy 
 - 8th ed. 
 - New Delhi  Tata Mc Graw Hill  2009 
 - xvii, 726p:  24cm. 
<br/><br/><label>ISBN: </label>978 0 07 068260 3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic management<br/>Strategic marketing
<br/><br/><label>Dewey Class. No.: </label>658.4012