TY  - BOOK
AU  - Batra, Rajeev 
AU  - Myers, G. John
AU  - Aaker, A. David
TI  - Advertising Management
SN  - 9788177588507
U1  - 658 22nd
PY  - 2006///
CY  - Noida, Uttar Pradesh
PB  - Dorling Kindersley (India) Pvt Ltd
KW  - MAN
N1  - INCLUDED INDEX
ER  -