Batra, Rajeev  <br/><br/>
Advertising Management/ 
By Rajeev Batra, John G. Myers, David A. Aaker 
 - 5th ed. 
 - Noida, Uttar Pradesh:  Dorling Kindersley (India) Pvt Ltd;  2006. 
 - 753 pages,  24 cm. 
<br/><br/> INCLUDED INDEX 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658  / BAT