Batra, Rajeev. <br/><br/>
Advertising Management/ 

 - 5th ed. 
 - New Delhi  Pearson  2006 
 -  includes index;  21 cm. 
<br/><br/> Donated by Prof. U. R. Dhar 
<br/><br/><label>ISBN: </label>8177588508 
<br/><br/><label>Dewey Class. No.: </label>659.1