TY  - BOOK
AU  - Menon,Arpita
TI  - Media planning and buying : : Principles and Practices in the Indian Context / 
SN  - 9780070147607
U1  - 659.111 
PY  - 2018///
CY  - [s.l]
PB  - Mc Graw Hill
KW  - Communications and Media
KW  - media planning
ER  -