Menon,Arpita., <br/><br/>
Media planning and buying :   Principles and Practices in the Indian Context /  
by Arpita Menon .  
 - 1st ed. 
 - [s.l]:  Mc Graw Hill,  2018. 
 - 345p.:  23cm. 
<br/><br/><label>ISBN: </label>9780070147607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communications and Media<br/>media planning
<br/><br/><label>Dewey Class. No.: </label>659.111