Pati,Debashis., <br/><br/>
Branding :   concepts and process /  
by Debashis Pati .  
 - 1st ed. 
 - New Delhi  MACMILLAN INDIA LIMITED  2002 
 - 212p.:  15 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Administration<br/>Branding<br/>Brand
<br/><br/><label>Dewey Class. No.: </label>628.827