Rai, Alok Kumar, <br/><br/>
Customer Relationship management :   Concepts and Cases /  
by Alok Kumar Rai .  
 - 2nd ed. 
 - Delhi  PHI Learning  2016 
 - 501p.:  23 cm. 
<br/><br/><label>ISBN: </label>9788120346956 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business administration
<br/><br/><label>Dewey Class. No.: </label>658.812