TY  - BOOK
AU  - Mcdaniel,Carl
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.,1
TI  - Principles of marketing
SN  - 9788131509821
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - Cenage
KW  - Business administration
KW  - Marketing
ER  -