Mcdaniel,Carl., <br/><br/>
Principles of marketing 
by Carl Mcdaniel , Charles W. Lamb & Joseph F. Hair 
 - 1st ed. 
 - New Delhi:  Cenage,  2018. 
 - 588p.:  24 cm. 
<br/><br/><label>ISBN: </label>9788131509821 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business administration<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8