Malhotra, Naresh K., <br/><br/>
Marketing research :   an applied orientation /  
by Naresh K. Malhotra , Satyabhusan Dash .  
 - 7th ed. 
 - New Delhi  Pearson  2017 
 - 968 p.:  30 cm. 
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business administration
<br/><br/><label>Dewey Class. No.: </label>658.83