Malhotra , Naresh k.,. <br/><br/>
Marketing research : :  an applied orientation / / 
Naresh k Malhotra , Satyabhusan Dash . . 
 - 7th ed. 
 - New Delhi  Pearson  2017 
 - 968p:  30 cm. 
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business administration
<br/><br/><label>Dewey Class. No.: </label>658.83