TY  - BOOK
AU  - Malhotra , Naresh K.,
AU  - Dash , Satyabhushan.
TI  - Marketing research : : An applied addition / 
SN  - 9788131731819
U1  - 658.83 
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Marketing research
ER  -