Malhotra , Naresh K., <br/><br/>
Marketing research :   An applied addition /  
byb Naresh K malhotra , Satyabhushan Dash .  
 - 6th ed. 
 - New Delhi  Pearson  2013 
 - xxviii ;948p.:  25 cm. 
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83