TY  - BOOK
AU  - Kotler,Philip,
AU  - Keller, Kevin Lane,
AU  - Koshy , Abraham,
AU  - Jha, Mithuleswar AR,  
TI  - Marketing Management : : A South asian perspective / 
SN  - 9788131767160
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Management
KW  - Marketing
N1  - Not entered earlier
ER  -