Shanker, Ravi, <br/><br/>
Services marketing :   the indian perspective /  
By Ravi Shanker .  
 - 1st ed. /   rep. ed. 
 - New Delhi  Excel Book  2010 
 - 656p.:  23 cm. 
<br/><br/><label>ISBN: </label>8174462678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Tourism marketing<br/>Financial services
<br/><br/><label>Dewey Class. No.: </label>658.8