Dogra , Balram, Rural marketing : concepts and practices / by Balram Dogra and Karminder Ghuman . - 1st ed. / 10th rep. ed. - N: M, 2012. - 352p.: 23 cm. ISBN: 9780070660007 Subjects--Topical Terms: Marketing , Rural marketingIndian rural market Dewey Class. No.: 381.0954